A recent Uberall-Transparency Company study found that nearly 11% of Google reviews were potentially fake, which could amount to ~200 Million reviews in the US alone. This is review fraud – a business gaming the review system to hide their negative reviews, increase rankings, and buy their way to the top ( learn more about this review spam).įake reviews continue to be a huge problem, and beyond the businesses they impact, these reviews do harm to consumers. Positive fake reviews on competitors Google Business Profile – A competitor that didn’t have many positive reviews or had negative reviews is suddenly getting an influx of positive 5-star ratings they have paid for.For some small businesses this could be a sudden influx of multiple negative fakes reviews. Fake reviews on their Google Business Profile – They are on the receiving end of negative fake reviews.When it comes to fake Google reviews the two major issues that local business owners encounter are: Legal action hasn’t stopped or prevented fake reviews from continuing to be published, nor has paying huge fines, but that doesn’t mean as a business owner there is no way to fight back. ![]() Both Yelp and Amazon have sued fake review posters and in October of 2021 the Federal Trade Commission notified 700+ national advertisers that deceptive endorsements can lead to financial penalties. In fact, it is quite common and something many businesses have experienced. Sadly, receiving a fake review on your Google Business Profile (formerly Google My Business) is not a rare occurrence.
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